/i.am.i – Jewelry Fashion Shoot

The beauty of visual art, poetry, body and adornment resonates in this short fashion film. It features Kenyan jewellery brand “i am i”. This video is a collaborative project between Couture Africa magazine, Gecko Production and visual artist Tahir Carl Karmali.”I Am I” is the adornment’s role in our constant quest for individuality and identity. The poem and the jewelry¬†coincide to reference the dramatic human connection to earthly elements and also allude to the materials used in the collection from designer, Ami Doshi Shah for her eponymous label, “i am i”.

Created by Jakub Zahradnicek and Tahir Carl Karmali
Jewellery by Ami Doshi Shah